MTV Buys College Publishing Group

NEW YORK MTV’s college campus-based network, mtvU, said it has agreed to purchase Y2M: Youth Media & Marketing Networks, the owner of College Publisher, a network of online university newspapers.

MTV said the College Publisher network of 450 online newspapers reaches more than 5 million university students nationwide. The move is meant to further expand the youth-focused media brand’s footprint in the multimedia space, according to MTV.

“This acquisition is in line with our business strategy of moving forward in the digital space and continually expanding our online portfolio of music, gaming, news and entertainment,” said MTV Networks chairman and CEO Judy McGrath. “Bringing mtvU and Y2M together is another avenue for us to be everywhere our audiences are, deepening our relationship with them and connecting them across every platform and device, all the time.”

Besides attempting to forge advertising synergy between mtvU and the College Publisher network, MTV plans to improve upon its new product.

The various online college newspapers throughout the network will be supplied with new tools that will allow each site to enhance its rich media and community functionality. Y2M is based in Boston.

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