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NEW YORK MTV’s college campus-based network, mtvU, said it has agreed to purchase Y2M: Youth Media & Marketing Networks, the owner of College Publisher, a network of online university newspapers.
MTV said the College Publisher network of 450 online newspapers reaches more than 5 million university students nationwide. The move is meant to further expand the youth-focused media brand’s footprint in the multimedia space, according to MTV.
“This acquisition is in line with our business strategy of moving forward in the digital space and continually expanding our online portfolio of music, gaming, news and entertainment,” said MTV Networks chairman and CEO Judy McGrath.
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