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MSN’s multiyear, multi-million-dollar content partnership with Fox Sports—due to start July 1 —opens up ad-sales opportunities for the portal in the hugely popular sports vertical, previously unavailable under its expiring contract with ESPN.
The Redmond, Wash.-based, Microsoft-owned Web property said last week that it tapped Fox Sports to replace its nearly 3-year-old sports-content partner ESPN, which maintained control over its own ad inventory. Under the new alliance, MSN will be the exclusive distributor and provider for all advertising on the co-branded site (Fox Sports on MSN), though Fox Sports’ broadcast sales team will continue to lead integrated offline-online ad packages.
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