MSN narrows to 4 in DM review

Microsoft’s MSN has cut to four in its direct marketing review, according to Select Resources International in West Hollywood, Calif., the consultancy managing the search. Vying for the estimated $15-20 million account are Omnicom’s Targetbase in Irving, Texas; independent Brierley & Partners in Los Angeles; and IPG’s directDeutsch in Marina del Rey, Calif., and Draft in Chicago. Four other shops were cut, including the incumbent, independent Innis Maggiore Group in Canton, Ohio. Presentations will take place in July.

Palumbo Leaves Kodak for Coke

NEW YORK Dan Palumbo will join the Coca-Cola Co., as CMO, replacing Stephen Jones, who left in March. Palumbo was svp, president of the Consumer Imaging division of Eastman Kodak, where he shepherded the “Share moments, share life” campaign from WPP’s Ogilvy & Mather, which also handles Coke’s Sprite and Fanta brands. Palumbo, 45, reports to Coke president and COO Steve Heyer.