MSN Makes Changes in Sales Force

NEW YORK MSN has made a series of changes in its sales organization, including hiring a global advertising director and developing a specialization for its search product.

Matt Lyndon, who previously managed MSN’s Western U.S. sales force as a regional director, has been named senior sales director of search, a post created as the Microsoft-owned Internet property ramps up its search marketing efforts.

MSN has also tapped Steve Sirich, who served as vertical director for automotive for two years, to represent its domestic sales operation as director of U.S. sales strategy. And former retail director Mark Ugar is now responsible for generating revenue in the entertainment, Latino, sports, financial services, retail and automotive categories as senior sales director, verticals.

Steve Moss, formerly general manager of advertising at MSN, has expanded his focus on the East Coast and Midwest region to the entire country, assuming the role of senior sales director, national field sales.

Finally, Kate Murphy has joined the Redmond, Wash.-based company as director of global advertising from Grey Global Group’s Grey, where she worked on the Oracle account. In the post, she will lead the integrated communications team working with MSN’s global agencies to define consumer messaging, media plans and promotions.