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NEW YORK MSN has made a series of changes in its sales organization, including hiring a global advertising director and developing a specialization for its search product.
Matt Lyndon, who previously managed MSN’s Western U.S. sales force as a regional director, has been named senior sales director of search, a post created as the Microsoft-owned Internet property ramps up its search marketing efforts.
MSN has also tapped Steve Sirich, who served as vertical director for automotive for two years, to represent its domestic sales operation as director of U.S.
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