Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The comely woman onscreen is a far cry from a guy in a chicken suit. But Ms. Dewey is out for the same thing as the Subservient Chicken: viral appeal.
Visitors to msdewey.com can ask the snarky vixen any number of questions, just as they would a search engine. But Ms. Dewey responds with some ninja moves and not a little sass. Then, MSN Search results appear to the side. Interpublic Group’s McCann Worldgroup and Omnicom Group Web shop EVB created the Flash site, which echoes the Crispin Porter + Bogusky Subservient Chicken effort for Burger King.
Like
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in