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Redmond, Wash.-based portal MSN tapped Dallas-based SuperPages.com to be its Yellow Pages provider on Tuesday. Both companies believe that the alliance will help increase site traffic and by extension increase exposure and value to online advertisers. A co-branded version of SuperPages.com Yellow Pages will be integrated into MSN later this summer. SuperPages.com is produced and marketed by Verizon Information Services. Currently, SuperPages.com also powers directory services on InfoSpace, Excite, Lycos, Ask Jeeves, HotBot, BigFoot, AOL Service, AOL.com
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