MSN Ad Growth Lags Online Market

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NEW YORK Microsoft reported ad revenue at its MSN unit badly trailed the overall growth in online advertising.

Reporting its fiscal-year third quarter, the Redmond, Wash.-based company said ad revenue at MSN was $357 million, a 7 percent increase from 2005. The modest growth pales in comparison to the 80 percent rise in ad revenue at Google and 36 percent at Yahoo, noted investment bank Piper Jaffray.

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