MS&L Boston Hires Healthcare Leader

BOSTON Publicis Groupe’s Manning Selvage & Lee has hired John Smith as senior vice president and director of healthcare, the agency said.

“John has a rich background in healthcare communications that covers a range of sectors including medical device and diagnostics, health information technology, e-health, managed care and biotechnology,” said Monique da Silva, managing director at MS&L in Boston, in a statement. “Because he has held positions in agency and corporate environments, he is well versed in diverse areas of expertise that match our clients’ needs, such as product launches with an emphasis on professional communications, patient safety issues and media relations.”

Smith reports to da Silva at the 20 -person office. In his new post at the public relations shop, Smith will lead the growth and development of the agency’s healthcare capabilities and provide strategic council for its therepeutic, biotechnology and medical technology clients, including the office’s anchor account, Philips Medical Systems.

Prior to MS&L, Smith was vice president of marketing at MedPanel, a Cambridge, Mass.-based online medical market research company. Before MedPanel, he was a senior vice president and health technology practice leader at Brodeur Worldwide for 10 years. There he worked with clients including Cerner Corp., Misys Healthcare Systems and Patient Safety Institute.