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BOSTON Publicis Groupe’s Manning Selvage & Lee has hired Bruce MacKenzie as senior vice president, director of entertainment and pop culture marketing, a new position, the agency said.

MacKenzie will oversee the public relations firm’s team of entertainment marketing specialists. He is based in New York and reports to Keith Hughes, director of the consumer marketing practice.

“Bruce will significantly enhance our capabilities in the entertainment marketing arena,” said Wendy Lund, managing director of MS&L. “He adds incredible depth to the group and I know will offer our clients high-level counsel in guiding and building strategic partnerships for their brands.”

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