Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Days after the 2011 MLS campaign kicked off, the New York Red Bulls and MSG Networks have come to terms on a new three-year TV deal.
The agreement extends MSG’s relationship with the soccer club, which had been exploring other options. The previous deal saw the Red Bulls contributing $250,000 in production costs per season, while MSG invested $750,000. Per terms of that three-year pact, MSG retained all ad sales and sponsorship dollars.
Terms of the new agreement were not disclosed.
When the 2008-10 contract expired, the Red Bulls were said to be considering a more lucrative deal whereby they would produce their televised games and then sell them to a local outlet (My9-WWOR) for as much as $50,000 a piece.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in