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NEW YORK MSG Entertainment has hired independent Gardner Nelson & Partners here to handle creative ad duties for live events that take place at client venues such as Radio City Music Hall.
MSG, the live entertainment arm of Cablevision Systems, last year spent more than $10 million in major measured media, according to Nielsen Monitor-Plus. The selection came after a review involving other undisclosed agencies.
Gardner Nelson’s assignment will extend beyond traditional advertising to include interactive efforts and direct marketing, according to the agency.
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