Mrs. Dash Tailgating Its Way to Gridiron Gains

Brand reaches out to a new demo with its salt-conscious messaging

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Mrs. Dash, maker of no-salt spice blends, is reaching beyond the health-conscious baby boomer crowd to target a younger demographic at massive college tailgate parties, where beer and salty snacks are the status quo.

The spice company is launching a marketing campaign next month to promote its four-month-old line of seasoning packets for tacos, chili and other dishes.

Offering food samples to tailgating football fans at the University of Texas vs. Ole Miss game in Austin and the Nebraska vs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in