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McCann's customer experience agency has a new name atop its creative roster.
Just over a month after former chief creative officer Anthony Yell stepped down to run the New York, Boston and Washington D.C. creative teams at SapientNitro, MRM//McCann has picked Sung Chang as its latest CCO.
Chang joins the shop from AKQA, where he spent more than three years as executive creative director managing a team focused on mobile, UX, experiential, e-commerce, social and platform work.
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