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BOSTON-In its latest national print campaign for Duracell’s Procell batteries, Marquardt & Roche/Meditz & Hackett underscores product reliability with offbeat visual elements.
A snarling, blue-haired rock musician is depicted in one execution that asks, “You want to be the one to tell him the battery in his microphone died?”
A second ad, headlined “Prescription strength,” shows a large, transparent syringe with a Procell battery inside. “Give your medical devices the maximum dose,” the copy begins. “Procell batteries are Duracell batteries.
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