MRM in S.F. Names ECD

MRM Worldwide, the digital and direct marketing unit of McCann Worldgroup, has hired David Shearer as svp, ecd in its San Francisco office. Shearer will be responsible for driving the overall creative product for MRM’s S.F. and Seattle offices and serve as MRM’s lead creative on the global Microsoft account. He will report to Rob Bagot, CCO, McCann Worldgroup S.F., and Wing Pepper, evp, managing director of the company’s West Coast operations. Shearer previously spent nearly a decade working in global senior creative positions for Ogilvy & Mather, rising to the position of senior partner and cd at Ogilvy S.F.