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Planters has gotten plenty of mileage out of its Nutmobiles since 1935, when the company first put a peanut-shaped car on the road to drum up attention. The enormous motorized legumes have since crisscrossed the country, popping up everywhere from the Macy’s Thanksgiving Day Parade to fans’ birthday parties. So it was probably just a matter of time before the 26 foot-long fiberglass peanut motored its way into the Super Bowl.
And boy, has it. In its 30-second ad, the Nutmobile turns in the kind of gravity-defying performance nary seen since the famous bus-jump
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