Mr. Clean: The Multitasker

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NEW YORK Mr. Clean is now embracing multi-tasking. New ads from Procter & Gamble breaking this week show Mr. Clean with Febreze all-purpose cleaners doing the work of three brands combined.

A TV spot from Grey, New York, shows three unnamed, animated cleaning products in a closet conceding that Mr. Clean is the better cleaner than they are. The latest campaign marks a shift for the brand towards more of a value message. Previous ads played up the fresh scent and multiple uses of Mr.

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