Mr. Bubble Celebrates 60 Years of Cleaning Up Kids—and the Tubs They're Playing In

Through rebrands, the soap company has kept its cute, pink mascot

Among the countless products that Americans buy, only a relative handful have found success by advancing two selling propositions at the same time. There’s Miller Lite (“Tastes great! Less filling!”) and Arm & Hammer baking soda. And, to date, the makers of WD-40 have confirmed some 2,000 uses for their product.

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This story first appeared in the May 17, 2021, issue of Adweek magazine. Click here to subscribe.