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In today’s episode, Adweek’s senior TV reporter Mollie Cahillane sits down with Carolyn Kindle-Betz, the first female president and CEO of a Major League Soccer club, St. Louis City SC.
Kindle-Betz is the face of the MLS’ newest expansion team, set to begin play in 2023. She led the majority-female owned ownership group through the bid process after the MLS expansion team was awarded in 2019.
Hear from Kindle-Betz about how she brought the MLS to St. Louis, her thoughts around building partnerships, attracting sponsorships and how she’s cultivating community around the team.
