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On episode two of Adweek’s Most Powerful Women in Sports, we sit down with Tampa Bay Buccaneers’ assistant defensive line coach Lori Locust, who’s entering her fourth season with the team. Locust was thrust into the spotlight in 2021 when she and the Bucs’ assistant strength and conditioning coach made history by becoming the first female coaches to win a Super Bowl.
Locust, who says she looks forward to the day when she’s referred to simply as a “coach” rather than “female coach,” spoke with Adweek chief content officer Lisa Granatstein about her lifelong affinity for football and why there’s still more work to be done when it comes to diversity in sports.
Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
