MPG Set To Land Autozone Media

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Boston AutoZone is poised to name Havas’ Media Planning Group to handle buying and planning on its $90 million ad account following a review, sources said. The Memphis-based client, which is the nation’s largest auto-parts chain, had handled the work in-house. AutoZone also talked to Publicis’ MediaVest, Aegis’ Carat and independent Horizon Media, among others, sources said [Adweek, Nov. 1]. The client spent nearly $90 million on ads through the first 11 months of 2004, per Nielsen Monitor-Plus.

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