Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Havas’ Media Planning Group has successfully defended the media buying and planning portion of the Air France account after a review, the company said.
Air France spent approximately $85 million on ads last year, per Secodip, a French research company.
MPG has held the Air France media account for 15 years. It is handled out of the agnecy’s office in Paris.
MPG retained the business against several large, undisclosed media agencies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in