MPG Insider Seen as Next Chief Exec

NEW YORK Havas media network MPG is expected to appoint Alfonso Rodés worldwide chief executive officer, according to sources.

Rodés currently serves as chief corporate development officer of MPG and CEO of MPG Spain. (The company is based in Barcelona.)

He would succeed his brother, Fernando, who was elevated in March to chief executive of Havas by chairman Vincent Bolloré, the French entrepreneur who took control of the holding company last summer.

According to sources, Fernando Rodés has told Havas staffers that Alfonso would succeed him, possibly as early as June. For now, however, Fernando retains the title of CEO while running the holding company, which also owns agency networks Arnold and Euro RSCG.

“MPG has always been run by a management team and Alfonso has always been on it,” an MPG representative said, declining to comment on the potential elevation of Alfonso Rodés.

The family is the third-largest investor in Havas and cast a key vote in support of the Bolloré coup to win control of the company.

Leopoldo Rodés Castane, father of Fernando and Alfonso, is a non-executive director on Havas’ board. Fernando Rodés, also a board member, replaced Phillipe Wahl, a French banker installed by Bolloré to run Havas when he first took control of the company 10 months ago.

Subsequent to his takeover of Havas, Bolloré has acquired a 26 percent stake in Aegis Group, the London-based parent of Carat. He has indicated that he hopes to forge a working alliance between the two companies, although details remain unclear.