MPG Gets $50 Mil.+ Goodyear Buying

Goodyear Tire & Rubber last week moved its $50 million-plus media buying account to Havas’ Media Planning Group, the company said. MPG bested one other finalist, Omnicom’s PHD in New York, the incumbent. The shift follows Goodyear’s May consolidation of creative work with MPG sister agency Arnold in Boston. MPG also adds media chores on Goodyear’s Dunlop brand; the client spent $3 million on Dunlop ads in 2003, according to Nielsen Monitor-Plus.