MPG Exec Heads to Starcom

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NEW YORK Bill McOwen is joining Publicis Groupe’s Starcom as svp, director of national broadcast at the agency’s Los Angeles office, the shop has confirmed. He has been director of media investments at Havas’ MPG.

The move is effective Oct. 22, and McOwen, a native of Southern California, will relocate from New York to take on the new assignment.

McOwen, in his current MPG role for eight months, has been responsible for buying across media including broadcast, digital, print and out-of-home.



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