MPG Enlists Carat’s Rutman as CEO

BOSTON Havas’ Media Planning Group today said it hired Charlie Rutman as chief executive officer of its North American operations.

Rutman has been president of Aegis Group’s Carat USA, where his successor has not been named.

Rutman starts at MPG in New York in April, succeeding Jim Rose, who left the company late last year to become CEO of Irving, Texas-based Mosaic Sales Solutions [Adweek Online, Nov. 22].

Rutman is a 30-year industry veteran who helped launch the Carat brand in the U.S. seven years ago.

Of the switch to MPG, Rutman said, “Everything at Carat is fine, it’s very hard to leave this place. I know MPG isn’t in the greatest shape, but seven years ago, where was Carat in the U.S.? In the famous words of Don Corleone, I was made an offer I couldn’t refuse.”

MPG is facing the loss of two key clients. Last month, the agency came up short to Grey Global Group’s MediaCom in a review for the $500 million North American media business of Volkswagen of America. MPG and sibling Havas shop Euro RSCG are also the incumbents on Intel’s $300 million global account, which they are no longer defending in an ongoing review. MPG did, however, add the $90 million AutoZone account a week ago.

—Adweek staff report