MPA Names Kelly Awards Finalists

NEW YORK Carmichael Lynch and Crispin Porter + Bogusky both earned the most finalist nods for the Magazine Publishers of America’s Kelly Awards today. Each agency received four nominations.

Twenty-five magazine ad campaigns were named finalists for the Grand Prize Kelly Award, which comes with a $100,000 prize. CL in Minneapolis was named a finalist for two Harley-Davidson efforts, “It’s Time to Ride” and “Dream Bike Campaign,” and two Porsche series, ” ’04 Cayenne Campaign” and “Porsche Cars ’04 Campaign.”

CP+B earned finalist nominations for Bell Sports’ “Timeline” ad and for Giro helmets’ “Bad Lieutenant.” The Miami shop also was nominated for an Ikea execution, “Shadows,” as well as for an account it shares with Arnold in Boston, American Legacy Foundation’s “Crazyworld.”

Arnold and Leo Burnett won three nominations each. In addition to “Crazyworld,” Arnold was named a finalist for two Volkswagen of America campaigns, “New Beetle Convertible” and “Touareg.” Burnett was named for “Curiously Strong Sours” and “Curiously Strong Strips” on behalf of Kraft’s Altoids, as well as “” for Procter & Gamble.

A complete list of finalists can be found at

The 23rd annual Kelly Awards, which include gold and silver awards in addition to the Grand Prize, will be presented by the MPA at the Association of National Advertisers’ Print Advertising Forum on June 10 in New York. The awards honor creative excellence and effectiveness in magazine advertising.

The shops earning the most finalist nominations are no strangers to the Kelly Awards. CL won 2002’s top prize for a Harley-Davidson campaign. Last year’s Grand Kelly Award went to CP+B for a campaign for BMW’s Mini.