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Minneapolis agency Cevette & Co. let everyone know it has moved to new, larger quarters across town with a mailing bearing an uncanny resemblance to a circular from a furniture discounter.





Beneath a screaming ‘Moving Sale!’ headline and an ‘Everything Must Go!’ burst, copy explains the agency must ‘liquidate our entire inventory!’





Among the detritus ‘marked down’ to move were ‘hundred of stock photo catalogues,’ ‘old director’s reels and casting tapes’ and ‘former employee personnel files.’

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