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As such, newcomers account for striking percentages of total purchases in some categories: 80.8% of furniture, 68.4% of household appliances, 55.1% of home improvements, 37.4% of tableware . . . These numbers are cited (with evident relish) by the company behind an ad medium called Newcomer Video.
Produced by Innovative Media Inc. of Atlanta, the videos go to people who’ve moved into that city within the past month. (The company plans versions for 25 markets within the next 18 months.) The video includes information about the city – transportation, sports teams, cultural institutions, etc. – plus messages from national, regional and local sponsors.
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