When are people most likely to be in a ‘buying mode’? When they’ve just moved into town, says Simmons Market Research Bureau. SMRB research finds newcomers buy more" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "" >

Moving and Buying



When are people most likely to be in a ‘buying mode’? When they’ve just moved into town, says Simmons Market Research Bureau. SMRB research finds newcomers buy more

As such, newcomers account for striking percentages of total purchases in some categories: 80.8% of furniture, 68.4% of household appliances, 55.1% of home improvements, 37.4% of tableware . . . These numbers are cited (with evident relish) by the company behind an ad medium called Newcomer Video.
Produced by Innovative Media Inc. of Atlanta, the videos go to people who’ve moved into that city within the past month. (The company plans versions for 25 markets within the next 18 months.) The video includes information about the city – transportation, sports teams, cultural institutions, etc. – plus messages from national, regional and local sponsors.
Copyright Adweek L.P. (1993)