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NEW YORK Moviefone.com, a division of America Online, said Tuesday it will unveil the next leg of national campaign with an in-theater trailer starting tomorrow, timed to the release of Spider-Man 2. A second trailer will be released in October.
In addition to the trailers, the national campaign, via Weiden + Kennedy in Portland, Ore., includes TV, radio, outdoor, print and online executions, theater signage and concession item branding. Two TV spots debuted on CBS during the June 22 broadcast of the American Film Institute’s 100 Years, 100 Songs.
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