Movie Stars Play It Again for DirecTV

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LOS ANGELES Deutsch/LA’s first work for DirecTV since winning back the business last February breaks tonight, per sources.

In new television spots, movie stars reenact their well-known scenes and, while staying in character, address the camera and tout DirecTV.

The work introduces the tagline, “There’s good TV, there’s better TV, then there’s DirecTV.”

In a spot derived from John Hughes’ 1986 teen romp Ferris Bueller’s Day Off, former presidential speech writer Ben Stein (playing a teacher, as always) takes roll call in his characteristic deadpan.





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