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LAS VEGAS – Motion picture advertising costs went up last year and are expected to rise again in 1993, based on presentations at the National Association of Theater Owners’ Showest convention, held here last week. The trade show brings theater owners together with studio executives.
In 1992, the average cost of marketing, advertising and related activities per film rose to $11.92 million, a 2.5% increase over 1991, according to Jack Valenti, president and chief executive officer of the Motion Picture Association of America.
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