Move Over Heart-Shaped Boxes of Chocolate, Sweethearts Are Now the Most Popular Valentine's Candy

The history of the strange sweets that taste like chalk and feel like a text message

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Right about now, millions of Americans (mostly men, all procrastinators) are hastily scanning the web to order flowers or secure a restaurant table, having suddenly realized that Valentine’s Day is tomorrow. Spending for the occasion is up this year, according to data from the National Retail Federation, to $19.6 billion—about as much profit as AT&T made in its fourth quarter; about as much as the Senate is budgeting for national infrastructure improvements.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in