Look Out, Coconut Water. Maple Water Could Be the Next Big Thing

It's tapped from trees, but is that a selling point or liability?

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In the $13 billion bottled-water business, beverage companies like Nestlé and PepsiCo use all sorts of sophisticated equipment to fortify, blend and infuse ordinary water with everything from vitamins to flavors like crisp apple and acai blueberry pomegranate. But bottled-water entrepreneur Kate Weiler has come up with an easier method: Let a tree do it.

Weiler is the co-founder of Drink Maple, which debuted last year. It is sold in about 1,300 locations in the Northeast, including Whole Foods stores, and is about to enter the Southwest market via Whole Foods.



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