Look Out, Coconut Water. Maple Water Could Be the Next Big Thing

It's tapped from trees, but is that a selling point or liability?

In the $13 billion bottled-water business, beverage companies like Nestlé and PepsiCo use all sorts of sophisticated equipment to fortify, blend and infuse ordinary water with everything from vitamins to flavors like crisp apple and acai blueberry pomegranate. But bottled-water entrepreneur Kate Weiler has come up with an easier method: Let a tree do it.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.