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The most revolutionary instant foodstuff in American cupboards—with apologies to Tang, Ovaltine, Minute Rice and Taster’s Choice—has got to be Cup Noodles. Since 1973, this polystyrene cup of deep-fried ramen has percolated into a hot and cheap meal for millions with nothing more than the addition of water.
But times change, and while hungry hoards of past generations have been willing to overlook Cup Noodles’ notoriously unhealthy side (in particular, its low nutritional content and correspondingly high sodium hit), many of today’s consumers are not.
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