Move Into High-Def Gets Ads For TVs Back On TV

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Pioneer Electronics this week unveils the first multispot campaign for its PureVision plasmas, as high-definition continues to bring ads for TVs back to TV.

The campaign, created by independent RPA in Santa Monica, Calif., and set to debut Thursday during a special opening-day edition of ABC’s Monday Night Football, represents Pioneer’s latest attempt to gain ground in an increasingly competitive and high-profile category.

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