On The Move

NEW YORKGreg McCastle joined The Weather Channel Cos. as president, advertising sales and marketing for The Weather Channel, a newly created position. He will steer the advertising sales functions of The Weather Channel and weather.com. McCastle is based in the network's New York office; The Weather Channel, which is based in Atlanta, also has advertising sales offices in Chicago, Detroit, San Francisco and Los Angeles. McCastle most recently worked at News Corp., where he served as executive vice president of sales and marketing for News Digital Media. The Weather Channel is owned by Norfolk, Va.-based Landmark Communications.The Integer Group appointed Stacy Sarna account director for the MasterCard account. She is based in MasterCard's offices in Purchase and will supervise three other account members on the business. Sarna formerly was a principal at S/A/S Marketing. The Integer Group, an Omnicom company, is based in Denver, and also has offices in Dallas, Des Moines, Iowa, and Cleveland, among others.Matthew Roberts was promoted to vice president and executive director of marketing for the Condé Nast Corporate Group, a division of The Condé Nast Publications, effective immediately. He will continue to report to Richard Beckman, executive vice president and chief marketing officer for Condé Nast. Roberts, who is based in New York, previously was executive director of marketing for the Condé Nast Corporate Group.Court TV named Ellen Cooper senior vice president, corporate communications. She will start in early August and will be based at the network's New York headquarters. Cooper most recently served as a partner at Cooper/Totaro Communications.Dwell magazine hired the team of Allyson Deane and Lisa Friedman as directors of consumer advertising. They will be based in the publication's New York offices. Deane and Friedman previously worked as directors of travel and spirits at Wired magazine. Dwell is based in San Francisco.Titan Outdoor in New York appointed Mark Goldsmith executive vice president of sales. He most recently served as manager of sales development at Knight Ridder in Philadelphia.David Wyler joined Primedia Business' Financial Services Group as New England sales manager for Registered Rep. and Trusts & Estates magazines. He is based in New York. Wyler formerly was director of business development for Zagat Survey. Primedia Business is a unit of New York-based Primedia.Media Logic named Kimberly Rocheleau an account supervisor. She will help lead the Albany-based agency's effort to expand its financial-services clientele. Rocheleau most recently served as vice president/director of marketing and communications at Wachovia Corporate Financial Services in Atlanta. NEW JERSEYBrushFire made the following promotion and hires in its public relations and media departments. Candice Georgi was promoted to an account supervisor; she will manage events and public relations related to the Pennsylvania Electric Choice Program for FirstEnergy. Georgi previously was a senior account executive at BrushFire. Robert Carrera was named special events coordinator on the FirstEnergy account; he rejoins the agency after previously serving as a freelance sports reporter covering soccer for Telemundo TV in Miami. Prior to that, Carrera worked as an assistant account executive at BrushFire. Marie Mezaber was appointed an associate media planner/buyer; she formerly served as an assistant account executive at the Cherenson Group in Livingston. Georgi, Carrera and Mezaber are all based in BrushFire's Whippany headquarters; the agency also has an office in New York.Laura Schutze was hired as an account supervisor at Parsippany-based The Quantum Group, CommonHealth's consumer advertising and promotions company. She previously was a senior account executive at Torre Lazur-McCann Healthcare in Parsippany. CommonHealth, which is based in Parsippany, is a WPP Group company.CN Communications International appointed Carlos Lejnieks vice president. He most recently served as a policy advisor to then-New Jersey Acting Governor Donald T. DiFrancesco, where he dealt with issues such as economic development, cultural affairs and the state's post-Sept. 11 recovery efforts. CN is based in Rahway. PENNSYLVANIAAnderson Advertising hired two new staffers. Mark Hahn was named production/traffic director; prior to joining the Sinking Spring-based agency, he served as production/project manager for Orbit Integrated in Hockessin, Del. Kate Mat wiczyk joined the agency as an account executive; she previously was media planner for O'Leary Clarke & Partners in New York.The Brownstein Group promoted Deana Singleton to account director. Singleton, who is based in TBG's Seattle office, will be responsible for strategic development and supervision of the agency's Microsoft business, among other duties. She previously worked as a management supervisor. In addition, Maureen Devine joined TBG in Seattle as an account executive on Microsoft. She most recently served as marketing associate for Maui Windsurfari in Maui, Hawaii. TBG is based in Philadelphia.

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