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Donna Wolfe was promoted to executive vice president, director of broadcast for Universal McCann North Amer ica, effective immediately. She succeeds Bill Cella, who was named chairman of Magna Glo bal USA, the new Interpublic Group media-negotiation unit, in July. In her new role, she oversees more than $2.6 billion in national broadcast spend-ing in network, cable and syndication TV; she also chairs Universal McCann’s Cross Media Council and serves as a member of the Magna Glo -bal USA Advisory Council.

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