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NORTHERN CALIFORNIA

McKie/Headstrom PR in Milpitas hired Tim Yankey to lead wireless public-relations account services. Yankey was formerly director of product marketing at Metricom.

San Francisco-based Fineman Associates Public Relations added Barry Shiller to its management team. Shiller will initially be responsible for new-business development with an emphasis on public affairs and government relations, and will also provide strategic counsel to the agency’s clients. He was most recently svp of marketing at online auto startup CarClub.com.



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