Gotham in New York tapped Larry Reno, director of corporate communications at Credit Suisse First Boston in New York, to manage its Deutsche Bank account. Reno takes the title of group account director and managing partner, a new post. He reports to CEO Stone Roberts. Deutsche Bank spent about $20 million in measured media in the first 10 months of last year.
Michelle Cordial, Initiative Media North America svp, group account director, joined True North Communications’ KSL Media in New York as svp/group account director.