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4sure.com, Norwalk, an online reseller of technology products, named David Abelman vice president of marketing. He was most recently managing director of C&M Marketing.
Mintz & Hoke, Avon, promoted Eric Schweighoffer to associate media director. He will supervise the development and execution of media plans for a majority of the agency’s clients, as well as oversee the purchase of nonbroadcast media such as outdoor, sports sponsorships and Internet.
Mason & Madison, New Haven, added Melissa Carta as an account coordinator.

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