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NEW YORK

Ground Zero has hired its second creative partner and brand planner at its New York office. Creative partner Leslie Ali joins the shop from BMP/DDB in London, where she won a Cannes Gold Lion for her Volkswagen work; she began her career at FCB in San Francisco, working on Levi’s, before moving to Wieden + Kennedy to work on Coca-Cola and Nike. Ali will be working with creative partner Tyler Whisnand. Brand planner Natasha Ja- kubowski arrives from Messner Vetere Berger McNamee Schmetterer/Euro RSCG; she began her career at Bates in London.

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