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Mountain Dew has given fans a taste of what’s to come in its Super Bowl 2020 ad.
The PepsiCo brand has released a teaser of the 30-second spot, which will promote Mountain Dew’s new zero-sugar variety released earlier this month.
Judging from the teaser, it appears the game day spot will reference The Shining, as it references the Stephen King horror flick’s typewriter scene. Yet instead of the classic sentence that’s repeatedly typed out in the movie—“All work and no play makes Jack a dull boy”—viewers see a repeated proclamation about the new drink.
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