Mountain Dew’s New Game Pits Fans Against NBA All-Star Zion Williamson

The brand wants to reinforce its connection to basketball

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Mountain Dew has a new mobile game featuring NBA All-Star Zion Williamson targeting loyal fans in the “Dew Nation.”

Players can access the game, “Zion Shoots. You Score,” by visiting MTNDew.live or scanning QR codes on in-store signage.

In the game, users compete in shooting, blocking and skill challenge games. A few lucky players who beat Williamson’s top in-game score will have the opportunity to play against him in person.

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