CPG & Grocery

Mountain Dew’s New Game Pits Fans Against NBA All-Star Zion Williamson

The brand wants to reinforce its connection to basketball

The mobile game is available until May 25.
The mobile game is available until May 25.Mountain Dew
By Sebastian Obando

March 31, 2021

Mountain Dew has a new mobile game featuring NBA All-Star Zion Williamson targeting loyal fans in the “Dew Nation.”

Sebastian Obando

Sebastian Obando is a freelance writer for Adweek.

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