CPG & Grocery

Mountain Dew’s New Game Pits Fans Against NBA All-Star Zion Williamson

The brand wants to reinforce its connection to basketball

The mobile game is available until May 25.
The mobile game is available until May 25. Mountain Dew

By Sebastian Obando

March 31, 2021

Mountain Dew has a new mobile game featuring NBA All-Star Zion Williamson targeting loyal fans in the “Dew Nation.”

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Sebastian Obando
@sgobando Sebastian Obando is a freelance writer for Adweek.
Recommended articles
You Might Like

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Why Print Matters More Than Ever in a Post-Pandemic World

By Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}