Mountain Dew Continues Its Super Bowl Tradition of Absurdity With New Watermelon-y Teaser

The spot will showcase the brand's newest permanent flavor, Major Melon

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Watermelon sugar high takes on a new meaning in Mountain Dew’s new Super Bowl teaser.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in