Mountain Dew Continues Its Super Bowl Tradition of Absurdity With New Watermelon-y Teaser

The spot will showcase the brand's newest permanent flavor, Major Melon

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Watermelon sugar high takes on a new meaning in Mountain Dew’s new Super Bowl teaser.

The brand’s trippy 15-second spot, which dropped today, depicts a chaotic watermelon world inspired by its first new permanent flavor in over a decade, Major Melon.

As the camera slowly pans across what appears to be a watermelon-themed amusement park, completely devoid of visitors, it eventually lands on a yapping dog made entirely of watermelons and googly eyes with a chain around its neck to hold a Major Melon pendant.

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