Mott’s in Clamato Push

NEW YORK – In time for the holiday’s festive Bloody Mary occasions, Mott’s USA is getting ready to introduce Clamato juice as an hybrid breed of alcoholic drink mixer. Mott’s, the Stamford, Conn.-based juice unit of Cadbury Schweppes, has been testing TV and radio advertising and several promotional tactics for Clamato in three Western markets, pushing the tomato -based beverage as a cocktail mixer. The company’s national push will be especially strong in the West, sources said. J. Walter Thompson/N.Y. handles the advertising.
Copyright Adweek L.P. (1993)