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After a brief review of Southern California shops, The Motta Co. has won ad duties for The Hotel Nikko of Beverly Hills.
The Los Angeles shop will handle all advertising and public relations duties. It will create ads for the Asian-themed hotel itself, which is popular with music and film celebrities, and for its critically acclaimed restaurant, Pangaea.
Billings are estimated at $1 million. The hotel previously handled its advertising in-house.
The Motta Co., a 4-year-old agency with offices in Nevada, California and Arizona, has boosted its billings this year by nearly $10 million to an estimated $30 million.
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