Motorola’s Freescale Taps Texas Shop

DALLAS Motorola spinoff Freescale Semiconductor has tapped SicolaMartin for creative chores following a review, a client representative said on Thursday.

WPP Group’s SicolaMartin in Austin, Texas, supplants the San Francisco office of Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, the rep said. He did not identify the shops that pitched. A Hill, Holliday rep said the shop terminated the Motorola business more than six months ago. (Hill, Holliday scaled back its San Francisco office late last year from a full-service agency to a media-buying outpost.)

The client rep declined to disclose the ad budget. Starlink will handle media duties.

—Adweek staff report