Motorola Talks to Agencies About Assignment

Motorola is quietly talking to a select number of agencies about an assignment involving its Ecommerce business, sources said.
The client, based in Schaumburg, Ill., retains numerous roster shops here and abroad, but its estimated $100 million global account for consumer products is housed at McCann-Erickson, New York, which won the business in 1997.
Motorola is believed to have Contacted McCann and OgilvyOne, the interactive division of Ogilvy &
Mather Worldwide. Executives at both shops could not be reached or declined comment.
The size and scope of the interactive assignment could not be determined, but one source said billings would be “significant.”
Geoffrey Frost, vice president of global communications at Motorola, said through a representative: “It’s not our policy to comment on rumors; nevertheless, we are happy with our advertising relationship and have no plans to change it.