Motorola to Launch TV Campaign for PowerPC Chip By Daniel S. Levin

SAN FRANCISCO - Motorola, the nation's third-largest computer chip maker, is taking aim at rival Intel with its first television campaign designed

The TV ads, set to launch in November right before the critical Comdex computer trade show in Las Vegas, centers on the company’s new PowerPC chip, which was developed jointly with Apple Computer and International Business Machines. It will carry the tagline ‘Changing the course of computing. For the better.’
‘We’re in a marketing war,’ said Michael Matthews, vp/management supervisor for BBDO/S.F.,